Bendon & Fredericks of Hollywood
Bendon, and its sister company Fredericks of Hollywood, brought me on board to handle a complete re-write of their product descriptions to help accurately describe the products, provide added value to customers and boost their SEO scores.
I spoke to the designers, marketers and product managers to get a complete understanding of the products, and created a spreadsheet that handled all the HTML coding. This ensured consistency and future-proofed changes and/or additions, requiring copy simply be placed in the desired slots and all formatting would be handled by the sheet.
Since its implementation, Bendon has seen its share of voice lift over 25% in the New Zealand lingerie market, with similar increases for Fredericks.
“Couldn't recommend James more highly! He came in and took ownership of the project right away, displayed excellent stakeholder relationship skills, and delivered the project on time. James also showed great initiative, went over and beyond what was briefed, and delivered a comprehensive handover. Thanks James!”
Blake Skjellerup
Director of eCommerce
Bendon Group
