Digitas Affinity ID

I joined Digitas Affinity initially on a 6-week contract to help on their Toyota New Zealand contract, specifically the revamp of the Electrification section. During this time, I worked with the Creative Director, a freelance Web Content Strategist and a number of project managers to deliver a more efficient and effective layout for Toyota’s Electrification hub, as well as writing the copy for all subpages on the hub.

My contract was then extended for an additional 12 weeks, so I could further support their work on the Toyota contract, as well as work on Kiwibank’s new onboarding emails and promotional content, Countdown’s weekly customer emails and seasonal promotions (including their Christmas, Bricks and Vineonline campaigns) and Southern Cross Insurance’s Quarterly updates and partner deals.

“James is a highly motivated copywriter, always eager to get stuck in and help out. We hired James to support a demanding client, in a fast-paced agency, he got up to speed incredibly quickly, could work autonomously which was really important for our team as everyone was snowed with work and lacking time to check in. James made copy one less thing we had to worry about. Life saver.

When called upon to work collaboratively with the team he excelled as well, his friendly and down to earth personality meant clients and team members warmed to him quickly, making him an essential part of the team from the get-go.

Highly recommend James to anyone looking for well thought out copy and approach.”
Edward Hackney
Executive Creative Director
Digitas New Zealand

Toyota Electrification Project