smarttrade app/SimplyPayMe
With SmartTrade App, now renamed to SimplyPayMe, I was asked to tighten up the wording on their website and make sure it appealed to their target audience. I worked closely with CEO Kent Vorland to ensure the wording was easy to understand and fit their tone of voice. Since launching the website, SimplyPayMe has been signed on to many exclusive deals with banks across the UK and North America, becoming a cornerstone Whitelabel of those banks’ offerings to business customers.
"Having worked with James on multiple occasions and seen his adaptability to different companies and industries, I have nothing but respect and positive experiences left to talk about. His writing style is easy to relate to, while he at the same time takes any piece of feedback you may have straight to heart and tweaks until every piece is exactly what you're looking for. Website content, newsletters, blogs, you name it, James is your guy."
Kent Vorland
Head of Acquisition & Partnerships
SmartTrade App
SimplyPayMe blog
As well as shaping the copy of their new website, I was asked to write for their blog to help grow their SEO presence. During my tenure as their blog writer, there was a significant growth in their social following, and several articles were mentioned by organisations, such as PoweredNow.
(During their site migration, the blog writer credits were changed)
